As the fashion industry moves more towards diversity, the demand for plus-size models continues to increase.
It’s no secret that a new crop of curvy women is taking the fashion world by storm.
They’ve been earning themselves worldwide campaigns, gaining massive social media fanbases, and defying conventional beauty ideals in their unique ways.
Plus Size Model
With the average size of the American woman ranging from 16 to 18, many brands are finally starting to fall in line with body positivity.
There was once only room for tall, slender women whose measurements were nothing close to average, there is now a variety of models of all shapes and sizes.
These plus-size models have served as the faces for some of the world’s best-known brands, and their star continues to rise.
An Industry on the Rise
Plus-size fashion is growing faster than the overall market, rising by $24 billion in 2020.
Mainstream brands have also begun including a larger range of models as body positivity and diversity are desired by consumers.
No Longer on the Sidelines
While plus-size models were once relegated to fringe brands and off-shoot campaigns, these models are now just as famous as their counterparts.
You can see the following models on runways alongside popular faces like Bella Hadid and Kendall Jenner.
They also appear on more magazine covers and ad campaigns than ever.
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Perhaps one of the most well-known plus-size models, Ashley Graham, has been in the business for over 20 years.
She has worked for various brands throughout her career, including Levi’s, Bloomingdale’s, Nordstrom, and many more.
Graham made waves when she was the first plus-size model to be featured on the Sports Illustrated swimsuit issue cover.
Beyond the runway, she is known for her activism, promoting non-traditional beauty standards and body positivity.
This plus-size model wears many hats, from being a blogger to a make-up artist and fashion designer.
She is involved in a range of activism geared at promoting body positivity. Her motivation developed after being criticized when she auditioned for a plus-sized model role in Atlanta when she was 15-years-old.
After quitting her job at a dental facility in 2014, Tess was full force into plus-size modeling as the first for the clothing line designed by Monif Clarke.
By 2015, there was no stopping her as Milk Model Management out of London signed her to headline their brand “Curves.”
A model and singer-songwriter, Yumi Nu was recently named Sports Illustrated swimsuit’s “Rookie of the Year.”
She got into modeling as a teen in 2010, but her biggest successes have come in the past few years.
Nu has posed for H&M and walked the catwalk alongside some of the industry’s most well-known names in the Jacquemus show.
Nu even got the coveted September cover for Vogue in 2021. Be prepared to see and hear her everywhere in the next decade.
Nearly a decade ago, Lornalitz Baez began her career modeling for Jennifer Lopez’s clothing line.
Since then, she has gone on to work for Nordstrom, Target, Savage X Fenty, and JustFab, among others.
Baez also walked the catwalk for “Project Runway” during New York Fashion Week. She is also smart, holding an MBA.
Baez also graces the screen, appearing on “One Life to Live” and “Law and Order.” She is also a well-known humanitarian, working with multiple charity organizations.
This Puerto Rican-Kuwaiti beauty has been modeling for over a decade. In 2015, she earned the opportunity to walk the runway for Chromat and has been on the rise ever since.
Having modeled for various brands, including Old Navy, Good American, NYDJ, Christian Siriano, and many more, Bidot’s face has become known worldwide.
She created the “There’s No Wrong Way to Be A Woman” movement in 2016 to encourage self-acceptance and continues to champion the body positivity movement.
Paloma Elsesser got her start when makeup artist Pat McGrath chose her to represent her beauty line.
Elsesser has built a large Instagram following of over 444,000 and is known for her glamorous yet accessible personality.
Her followers can see her life behind the scenes on photoshoots or engage in chats about politics and pop culture.
She has parlayed her Instagram success into a solid modeling career, having worked for brands including Fenty Beauty, Mercedes Benz, and American Vogue.
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Although she is now known for playing Kat on HBO’s “Euphoria,” Barbie Ferreira started as a model.
She is one of many who was discovered on social media, rising to fame via Tumblr. Before transitioning to television, Ferreira modeled for American Apparel and Aerie, among others.
Ferreira has spoken out against the “plus-size” label because she doesn’t like being confined to a box. She has broken out of her box, and her star is on the rise.
This Australian model got her start in the 2018 Sports Illustrated swimsuit issue. She is known as a body positivity influencer with 356,000 Instagram followers.
Wasley has spoken out against limited representation in the Australian media, calling for people of more sizes to be cast in fashion campaigns and on television.
She has worked for Lorna Jane, an activewear brand, Forever 21, and Luxe Royale.
She has drawn comparisons to Ashley Graham and is ready to become a well-known face in fashion.
Australian model Jennifer Atilemile is another rising star in the industry. In her downtime, she is known to sport stylish yet simple outfits while managing to look effortless.
She initially quit modeling when industry professionals wanted her to lose weight even though she was a size eight at the time.
With a new wave of brands willing to cast models of all sizes, Atilemile decided to give the industry another shot.
She can now be seen walking the runway for Tommy Hilfiger and Christian Siriano, and her face can be seen in stores all over the world.
This Ghana-born, UK-raised model is changing the face of the fashion industry one brand at a time. Enam Asiama has over 95,000 followers on Instagram.
She calls herself a “Fat Queer Black woman” and embraces her status as the face of many traditionally under-represented groups. Asiama has worked with Maison Margiela, Target Beauty, Marc Jacobs, Refinery 29, and more.
She is a well-known advocate for marginalized people and committed to improving representation in the fashion industry as an aspiring creative director.
For well over a decade, Robyn Lawley has been a sought-after model.
She was one of the first models to appear in Australian Vogue and has modeled for H&M, Glamour, and Elle magazine.
Lawley has parlayed her success into a brand, creating a swimwear collaboration with Bond-Eye.
She is also a well-known animal activist regularly promoting vegan food and recipes on her Instagram feed.
Lawley has a following of over 820,000 and uses her platform to advocate for important causes.